5 Most Popular Types of Content Writing Services You Need to Master and That Can You Offer as a Content Writer

1. Article or blog post writer:

Article writer is a most common type of content writer hiring to write web content or blog post. Now what is blog post? If someone doesn’t know about it, so don’t worry. A blog post is simply content that we read and get information. Ideally, the blog post is an article that you write on a blog or a website; it can be include content in the form of text, infographics, photos, or videos.

An article or blog post writer knows how to turn complex topics into a warm conversation, blog post writers are devoted to making engaging content that performs well.

They use their curious power to hunt down & source data points that strengthen blog content. A blog post writer can use their inquisitive power to make strengthen content.

If they don’t understand a topic or niche, they know content can’t be faked so they reach out to the subject’s specialist for support.

Also collude with influencers and experts to produce interviews or add contributor quotes that bring more credibility to content.

Article writers also tend to have SEO expertise. If scoped into the project, some blog post writer can perform keyword research and optimize the content. Other writers will take direction from the overarching Search Engine Optimization SEO strategy. A skillful blog post writer always integrates keywords phrases accordingly without sacrificing the integrity of such content.

A blog post writer will handle:

·      Blog posts

·      Articles

·      Research

·      Interviews

 

2. Brand journalist

A brand journalist is a by birth storyteller and who can’t rest until who finds the story. Brand journalists are more extroverted by trade and they feed off the energy of their interview subjects, they will send cold outreach emails and follow up with phone calls to see the story through.

They also make excellent the brand ambassadors, whether they are customer stories or writing press releases. The brand journalists will show your brand in a positive aspect.

Brands journalists understand the weaknesses of the brand’s reputation. So it’s in nature to regularly fact-check data and quotes before anything is published.

They excel in elaborate content and human interest pieces that are pitched to third parties for social media/publication placements.

Brand journalists are also have ability for writing highly compelling headlines that drive click-through rates and shares.

A brand journalist handles:

·      Brand stories

·      Customer stories

·      Interviews

·      Press release

·      Internal communications

·      Boilerplates

·      Company bios

 

3. Copywriter:

A copywriter is an agile person who is able o switches their creative brain fluidly between impressive ranges of topics niches and projects.

Copywriters get how to connect the blocks of information so the reader finds ease in even most complex digital journey.

These writers simultaneously speak the language of your customer. From product description to the web pages, they cobble experience with every sentences.

Copywriters are inquisitive and analytical, so expect to provide details and data to help them craft messaging strategically.

·      A copywriter knocks out:

·      Website copy

·      Traditional print media

·      Product descriptions

·      Sales collateral

·      Infographics

 

4. Ghostwriter:

A ghostwriter is a chameleon, having skills at their writing craft that they shapeshift into the dedicated voice that belongs to the both brands & people.

Ghostwriters fill content resources gaps. These writers are hired to write literary or journalistic works, speeches, ebooks or other texts that are credited to another person as the author.

Celebrities, in timely news stories, and political leaders often hire ghostwriters to draft/edit autobiographies, magazine articles, memoirs or other written material.  

A ghostwriter is perfect for:

·      Ebook

·      Article

·      White papers

 

5. Technical writer

This writer is frequently confused with a tech writer. but their skills are quite different. A technical writer is like an ace at making highly technical content legible for others and easier to understand.

Technical writers research and creates in-depth explanation of technology—how to use, build, processes, components, inner workings and mechanics.

They don’t get into the nitty-gritty of products specs & details, instead, technical writers write about technology on a broader sense and usually the application of technology.

 Technical writer create technical content that includes things such as

·      Journal articles

·      User manuals

·      FAQs

·      Instructions

·      UX (User Experience) Messaging

·      How-Tos