What is the difference between Content writing and Copywriting

 



The most frequently asked question what is the difference between content writing and copywriting? Here are three main differences between content writing and copywriting:

1.  The first main difference between content writing and copywriting is the purpose, The Copy is written with the purpose of creating a sale, so this might be a video sales letter, a webinar script, a sales letter or the Facebook ads. Anything that is written with the purpose of creating a conversion/a sale.

Content, on the other hand, is written with the purpose of creating engagement such as blog posts, vides, Instagram posts, images, captions, graphics, these are all are pieces of content that are used to create engagement.

 

2.  The other difference between content writing and copywriting is the direction. Copywriting is extremely one-directional, it’s linear, strategic, intentional, and it ends with a singular call to action which is normally to buy or to opt-in a very good copywriter will write every single sentence in a way that entices the reader to read the sentence the will guide them through a buying experience with the end result of taking that most wanted response, whatever that might be.

On the flip side, content writing is very multi- directional it’s like a conversation between friends. There are tangents and sidebars, so just reckon a blog post and how it creates conversation and engagement. There is often links to multiple different sources & locations, and multiple different questions & calls to action included in that blog post.

 

3.  The third difference between is the goal. The goal of a good copywriter should be to increase conversation rates and ultimately increase revenue.

On the other side, content creates engagement and builds brand loyalty, so the goal of a content writer should be to get more likes, shares, comments, and add goodwill and value to the business.

 Now, one is not more such important than the other in fact every business absolutely needs both. The more content & value you will add the more brand loyalty you will create and the easier it is to sell. So, the content writers really make the copywriters job a whole heck of a lot easier.

 

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