What is Magento? And why should you select Magento?




 Magento is considered as an eCommerce (Content Management System) platform with built-in PHP open source technology which provides you, online merchants, with a flexible shopping cart system and as well as control over the hook, content, and functionality of their online store. Magento offers you SEO, powerful marketing, catalog-management tools, and payment management, and other more features. Magento was released on March 31, 2008, by varien and developed on Zend Framework.

Now, in this digital era, there are hundreds of thousands of businesses using this open-source to start their online store such as Nike, Samsung, etc.

Why use Magento?

Those businesses who want to develop their long-term eCommerce website store should think of Magento as a priority. Its community version is totally free to use, you can use this best open-source to build an online shopping store.

There you just need to understand a little bit of English and technology is absolutely able to build yourself a “monumental” website with Magento open-source.

Basic features of Magento

•               Orders management: you can Magento order easily by using Magento. how many orders do you have, how many you have completed, and how many are in pending now.

•                 Catalog management: mange with category makes it easy to find and select products by category.

•                   Product management: you can manage it with many product images, optional comments and reviews products, a favorites list, and inventory.

•                   Inventory management: the other feature is inventory management which is a core part of this, how many products are left in stock, import or export.

•                   Client account: client account status, transaction history, address, shopping cart…

•                   Customer services: customer services will also help you to promote your online eCommerce store: enhance the features, customer contact form, comprehensive follow-up, email service.

•                   Payment management: there are many payment methods are available such as PayPal, credit card, Google Checkout, Authorize.net, support for external payment modules e.g CyberSource, eWAY, ePay, and etc.

•                   Search technology: easy fast and friendly, support search on Google SiteMap

•                   Layout design: can change the layout design

•                   Processed to checkout without login: it’s one of the best features of Magento that we processed to check out without login or signup.

Responsive

Magento is good for keeping the standard of mobile website design. Magento free community version and the enterprise version both incorporate the HTML5 platform to maximize the mobile shopping

Multi-platform integration

On this, you can easily integrate third-party add-ons and modules to your Magento eCommerce web store.

Its provider allows you any modification without any restriction. The platform also allows you or shop owners to add Google analytics and other such third-party integrations (e.g: PayPal, eBay, Mail Chimp, and more) to their website to aid in data analysis.

Better speed

In referring to web page load time Magento is again at the top of the list, Magento has the fastest eCommerce stores in the world and it’s known for its power to produce fast-loading pages as well.

SEO friendly

Is it SEO friendly content management system? Yes it is and it contains many SEO features such as:

•          Keywords

•          Meta tags

•          Product title

•          Meta descriptions

•          Layered navigation

•          Search friendly URLs

•          Sitemaps

This is up to date with the latest SEO ranking factors and it also includes analytics for tracking web visitors.

Freedom to choose to host:

By choosing this platform, you are freely able to choose the a hosted platform of their own choice without sticking with one hosting platform anymore.

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